Launch Campaign for Feelgrounds
How a young brand is introduced to a new market segment: Through precise creative direction, clear communication, and interdisciplinary collaboration.
Hi, I'm Steffen,
Creative Director
& Design Innovator
I create forward-thinking designs for footwear, brands, and experiences and have been doing so for over 10 years.
Drop me a messageTrusted brands, sustainable experiences
Selected Projects
Move
A minimalist training shoe that combines uncompromised freedom of movement with functional support. For full control during workouts, without the usual limitations of conventional athletic shoes.
Feelgrounds PDP Redesign
A data-driven redesign of the product detail page that increases conversion, creates comparability, and establishes accessibility through structured UX research, clear information architecture, and iterative testing.
Feelgrounds Brand
Feelgrounds is a young shoe brand that focuses on healthy and comfortable lifestyle footwear, specialized in minimalist and functional footwear and sustainable business and development operations.
Courtside
A sneaker that fuses the retro spirit of the basketball court with the unmatched freedom of barefoot comfort. Bringing timeless street style and effortless wearability together.
Feelgrounds.com Redesign
A systematic restructuring of the Feelgrounds homepage that caters to different user types along their individual customer journey and leads to better conversion rates thanks to clear information architecture.
MycoRun
A speculative running shoe that grows with mycelium, adapts to the individual and radically redefines what we understand as production today.
Fëllig
A circular kids’ shoe concept that combines digital fabrication, natural materials, and DIY processes. For parents who want to take responsibility without compromising on design.
adidas ORIGINALS 911SC
A sneaker that channels the iconic character of the Porsche 911SC Cabriolet, blending motorsport heritage with minimalist streetwear aesthetics. A statement of speed, lightness, and summer-ready elegance.
adidas Porsche Design Summer Slide
A luxurious slide that blends Porsche’s engineering spirit with adidas’ athletic DNA: Technical, elegant, and perfect for summer.
10 years of design expertise
I design with purpose — for people, brands, and the planet.
My work sits at the intersection of material innovation, sustainable product development, and user-centered thinking. I believe great design is always a team effort rooted in collaboration, empathy, and a clear vision.
From footwear and softgoods to brand experiences and physical spaces, I turn ideas into tangible impact. I’m passionate about circular design, inclusive practices, and shaping products that are as thoughtful as they are functional.
What drives me
Footwear Design
From concept to production, I develop innovative footwear designs, that combine functionlity and aesthetics. Specialized in sportswear, lifestyle and luxurious segments.
Brand Design
I design authentic brand identities, that are emotional relatable and commercially successful. From visual guidelines and tone of voice, to holistic brand experiences.
Experience Design
To create integrated experiences from digital interfaces to spacial designs. Every touchpoint is thought through strategically and designed emotional.